GC Athletics Announces LOYALTIVA Bobcat Fan Rewards Program

>>>SCAN THE CODE IN THE IMAGE TO THE RIGHT TO SIGN UP>>>

MILLEDGEVILLE, Ga. – For the 2012-13 season, Georgia College athletics will be teaming up with Rojo Research for a brand-new marketing platform, LOYALTIVA Bobcat Fan Rewards. The program is geared toward helping fans increase their frequency by assigning points for attendance at games and concession purchases.

Accumulated points would be “cashed-in” for GC Athletic merchandise and other items, much like the Coke Rewards program from Coca-Cola. The Bobcat Fan Rewards will be QR Code based, and fans with smartphones can use their QR Code readers to sign up, collect points, redeem rewards and manage their account. 

“We’re excited about the opportunities this presents,” said Al Weston, GC Sports Information Director. “We have a number of rabid Bobcat fans out there that we’d like to reward for their support. University Housing has jumped on board to help involvement in the GC Residence Halls as well.”

Fans without smartphones will also be eligible by signing up at the marketing table at athletic contests. The Bobcat Fan Rewards program also has an up-to-the-minute leaderboard, so all members of Bobcat Nation can compete to be the top Bobcat fan for 2012-13.

The QR Code signup will be available on all Bobcat schedule posters and magnets, and also at Georgia College Athletic contests.

Loyalty Club Instructions:
1. Scan code
2. Sign in with Facebook user email & password
3. Select "Install" connection upon prompt from Facebook
4. Update your Facebook Wall with comments (optional)
5. View available points, milestone prizes, and other fans on Loyalty Club page

The LOYALTIVA platform is created to incentivize most all fan interactions with a team - such as attendance, concessions, merchandise, donations, ticket renewals, viewing of Internet game broadcasts, sponsor patronage, etc. Rojo Reseach provides fan consumer behavior data for over 100 college and professional sports organizations throughout the U.S. and Canada.

>>>SCAN THE CODE IN THE IMAGE TO THE RIGHT TO SIGN UP>>>